McKINNEY, Texas – American Beverage has awarded $986,000 to McKinney, Texas, to help fund new curbside recycling carts for 58,000 households. The grant also includes a robust education and outreach campaign to reduce contamination of recyclables. 

“The investment in McKinney’s recycling program goes hand in hand with Texas Beverage Association’s efforts to promote a cleaner, healthier environment,” said Carol McGarah, executive director of the Texas Beverage Association. “The educational aspect of this grant is so important to getting more of our bottles recycled, so they can be remade as intended.”

The education campaign will support efforts by residents to recycle more and recycle better, which reduces contamination in the recycling bin and leads to a higher chance of valuable material being remade. This project is expected to yield 87 million new pounds of recyclables over the next decade, including nearly 3.4 million pounds of polyethylene terephthalate (PET) plastic and more than 1.1 million pounds of aluminum, both of which are used to make recyclable cans and bottles.

This investment is part of 64 initial projects that the leading members of the beverage industry — The Coca-Cola Company, Keurig Dr Pepper and PepsiCo — and its sustainability partners have committed to fund through Every Bottle Back. To date, the beverage industry has committed to provide $38.9 million in funding nationwide. These investments are estimated to yield over 914 million new pounds of recycled PET and more than 87 million more pounds of recycled aluminum over the next decade.

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