Protecting Consumer Choice

Personal freedom – including the right to make our own decisions about what we eat and drink – is a fundamental American value. That’s why Americans across the political spectrum have rejected more than 40 proposals to restrict, tax or otherwise limit beverage choices.

There’s a better way to solve complex public health challenges: expanding – not restricting – choices along with clear, transparent information. And America’s beverage companies are leading the way by delivering the choices consumers want and the information they need to make the best decisions for their families. We have transformed the beverage aisle to provide choices, clear information and smaller portion sizes. And today, nearly 60% of the beverages Americans buy have zero sugar or calories – up from 49.5% a decade ago.

We all want a healthier America. Let’s work together on meaningful solutions to make this a reality. 

 

Protecting SNAP Beverage Choice

Americans who need help buying groceries deserve the freedom to choose foods and beverages that best meet their families’ needs. Rather than punitive policies that take away choices, America’s beverage companies are delivering real solutions, like more choices with less sugar and clear information to let families make informed decisions.

Americans for Food and Beverage Choice

Join our national coalition for food and beverage choice and learn more about why comprehensive solutions are needed to address obesity, not taxes and regulations. It's your cart, so it's your choice!

Creating Sustainable Solutions

It is important to our industry to continue to lead on environmental sustainability, it's good for our planet and our business.