America's beverage companies are making 100% recyclable bottles and we want Every Bottle Back. Our carefully designed plastic bottles are made to be remade into new bottles and not end up in oceans, rivers and beaches.

That's why together, The Coca-Cola Company, Keurig Dr Pepper and PepsiCo have launched an initiative to get Every Bottle Back.

Here's how:

• Working with World Wildlife Fund to measure and track progress toward reducing our plastic footprint.
• Partnering with Closed Loop Partners and The Recycling Partnership to invest $100 million to modernize and improve community recycling in communities where we can have the greatest impact.
• Introducing a new, voluntary on-pack message to promote the recyclability of our plastic bottles and caps.
• Joining with policymakers, WWF, other NGOs and industry partners to advocate for well-structured producer responsibility systems that provides an efficient, financially sustainable collection program for all recyclable materials, including our bottles and cans. Where producer responsibility systems are being considered, we are advancing these essential principles for a system to be successful.
• Backing a comprehensive federal solution that would help create a more efficient, circular system for recyclable materials.

Learn more at EveryBottleBack.org and download our infographic here.