Initiatives & Advocacy
America's beverage companies have a long history of working to strengthen the communities where our consumers and members work and live. From working to reduce sugar from beverages in the American diet, driving sustainable solutions to preserve the environment and protecting consumer choice, when we work together we can have a great impact on communities across the country.
Our Commitments
Providing More Choices & Clear, Transparent Information
America's beverage companies are leaders in providing consumers with the choices they want and the information they need to make the best decisions for themselves and their families.
Creating Sustainable Solutions
It is important to our industry to continue to lead on environmental sustainability, it's good for our planet and our business.
Protecting Consumer Choice
Taxes and regulations that harm consumers and businesses are not the solution to addressing health challenges and budget deficits.