Initiatives & Advocacy
America's beverage companies have a long history of working to strengthen the communities where our consumers and members work and live. From working to reduce sugar from beverages in the American diet, driving sustainable solutions to preserve the environment and protecting consumer choice, when we work together we can have a great impact on communities across the country.
Our Commitments
Promoting Balanced Lifestyles
From the launch of our School Beverage Guidelines over ten years ago, our industry is doing its part to drive real solutions to public health challenges, like obesity.
Creating Sustainable Solutions
It is important to our industry to continue to lead on environmental sustainability, it's good for our planet and our business.
Protecting Consumer Choice
Taxes and regulations that harm consumers and businesses are not the solution to addressing health challenges and budget deficits.