This weekend, many will brave the holiday hustle and bustle to finish their shopping and errands before taking some time to catch up with friends and family.  Have you finished your holiday shopping yet?

Our friends and colleagues over at the National Retail Federation (NRF) recently surveyed consumers and found that, “as of December 9, the average holiday shopper had completed half (49.9 percent) of their shopping, slightly less than the 56.5 percent they’d completed by this time last year, boding well for retailers who are preparing for a very big holiday shopping weekend.”

The survey also uncovered that “32 million or 14 percent say they have not even started, while another 20 million, or 8.9 percent, say they are already finished.”

That’s a long way for us to tell you not to worry if you haven’t completed your holiday shopping yet; you are not alone.  It’s easy to get caught up in the rush and forget to hydrate, so let this be a reminder to you to grab one of the many convenient and portable beverages that our member companies make!

Happy holidays – and good luck out there!