We at Sip & Savor came across this column written by Michael Thomas, assistant professor in the Economics and Finance Department at Creighton University, on how soda and “junk food” taxes are regressive and won’t actually curb obesity or other health problems.  Thomas highlights the findings from his recent study published by the Mercatus Center at George Mason University.

The report found that “selective consumption taxes are both ineffective and regressive, and that improving education and increasing the availability of healthier goods may be better steps than raising taxes on those who can least afford them.”

Thomas also argues that the policymakers got the wrong approach when it comes to trying to solve the obesity challenge:

“Not only does this approach of tax first not work, it directs our attention away from useful solutions to the problem. With the desire to raise revenue through additional taxes, policymakers forget to actually offer solutions, something that we should be working on….Policymakers must switch from a regulation mentality to an empowering mentality. Only after finding ways to integrate good choices into the daily lives of our fellow citizens can we see lasting change.”

The fact is, taxes don’t make people healthier – and they won’t solve the obesity challenge.  You don’t have to take our word for it – check out this other study from Mercatus Center at George Mason University which found that a 20 percent tax on soda would reduce the average obese person’s Body Mass Index by .02 – from 40 to 39.98 – an amount not even measurable on a bathroom scale.

Instead of trying to find a quick fix to address the complex problem of obesity, we need real action and a comprehensive approach.  And that is why our industry focuses on real solutions that have a lasting impact on our communities.  For example, our industry’s Balance Calories Initiative launched last year will provide consumers with information and options to help them achieve balance and reduce beverage calories consumed per person nationally by 20 percent by 2025.

For more information on our industry’s initiatives, visit DeliveringChoices.org.