The Let's Move! campaign, headed by First Lady Michelle Obama, has been working hard to develop programs to help achieve the goal of stamping out childhood obesity within a generation. One way they are working toward this goal is through the South Lawn Series: various events and activities held on the South Lawn of the White House this summer that bring kids from various communities, athletes and coaches together.

The events will feature professional athletic sports trainers among others to show different and fun ways to stay active. Physical activity is one element of the anti-obesity campaign and the summer series will encourage incorporating exercise into a daily routine.

Our member companies encourage education and activities that lead to a balanced lifestyle. Our School Beverage Guidelines, as well as our Clear on Calories initiative announced in support of the First Lady’s anti-obesity campaign,  and the wide array of no- and low-calorie, beverage options made available by our industry are all examples of how we are stepping up to do our part to help reduce childhood obesity.