The non-alcoholic beverage industry has a long-standing commitment to responsible advertising and marketing practices.  That’s why we are sharing some news about food and beverage advertising during children’s programming.  Earlier today the Grocery Manufacturers Association and the Association of National Advertisers announced interesting research results in a press release showing that “the average number of food and beverage advertisements that children 2 to 11 viewed on children’s programming fell by 50 percent between 2004 and 2010.” Specifically, when it comes to our industry, advertisements for soft drinks decreased by 96 percent during that time while fruit and vegetable juice advertising increased by 199 percent.

We hope you find this information to be notable – perhaps even share it with your friends.  And make sure to leave us feedback on Facebook and Twitter!