Here at Sip & Savor we often write about leading healthy lifestyles and being physically active, so it’s encouraging to find that a recent report suggests obesity rates may be leveling off in the U.S. Efforts such as First Lady Michelle Obama’s "Let’s Move!" campaign to combat childhood obesity, health awareness and education and other factors are cited as contributing factors in the fight to reduce obesity.

Everyone has a role to play in reducing – and preventing - obesity.  Our industry has stepped up to do its part. In support of the First Lady’s campaign, we launched our Clear on Calories initiative, making it easier for consumers to choose the beverage that’s right for them by placing calorie labels on the front of every bottle, can and pack we produce. And through our voluntary national School Beverage Guidelines, we’ve removed full-calorie sodas from all schools and replaced them with more lower-calorie, smaller-portion options.

These initiatives will have a positive and lasting effect for generations to come.