Energy drinks, which are recognized as safe by government and food safety agencies worldwide, have been enjoyed by billions of people around the globe for more than 30 years. Their increasing popularity has driven an uptick in media attention and headlines this year.

Take a look at how America’s beverage companies have long been responsible leaders on energy drinks:

#1: Transparent Labeling – American Beverage member companies who make energy drinks go beyond government-mandated labeling requirements to keep people fully informed of what’s in their energy drink. We clearly disclose the total caffeine content from all sources on the label of every energy drink can and bottle we sell. We also include an advisory statement on our packaging that these drinks are not intended or recommended for children, pregnant or nursing women, or people who are sensitive to caffeine.

#2: Responsible Marketing – Parents know what’s best for their families, which is why our companies have all agreed to Guidance for the Responsible Marketing of Energy Drinks. This voluntary guidance is a commitment to not market our beverages, including energy drinks, to children under 13 years of age or in K-12 schools. 

#3: Safe & Natural Ingredients – Energy drinks are safe and can be consumed as part of a balanced diet. Leading global health authorities including the U.S. Food and Drug Administration (FDA), Health Canada, the European Food Safety Authority (EFSA), Food Standards Australia New Zealand (FSANZ), the Norwegian Food Safety Authority, Food Standards Scotland and the Swedish Food Agency have recognized energy drinks as safe.  Many of the ingredients in energy drinks, all of which are listed on the product label, can be found naturally in fruit, seafood, poultry, meat, teas and other foods. 

#4: Portion Size Options – Energy drinks from American Beverage member companies are available in a range of sizes to fit everyone’s lifestyle. Smaller portions include 8.4-ounce or 12-ounce servings. A typical 16-ounce energy drink contains 160 milligrams of caffeine while an 8.4-ounce energy drink contains 80 milligrams of caffeine. By contrast, a typical 16-ounce coffeehouse coffee typically contains around 300 to 330 milligrams of caffeine. 

#5: Focus on Sustainability – Our energy drinks are packaged in cans and bottles that are carefully designed to be 100% recyclable. They are Made to Be Remade. America’s beverage companies are prioritizing creating a circular economy for our valuable recyclable bottles and cans to reduce waste and keep bottles and cans out of nature where they were never intended to be.  

Ready to learn more? Visit EnergyDrinkInformation.com