Like most Americans, we in the beverage industry care deeply about our economy and recognize the importance of job growth.  In fact, our industry provides 208,000 good-paying jobs across the country, and helps to support hundreds of thousands more.

So we at Sip & Savor were tuned in to our televisions this morning to hear the latest news on the nation’s unemployment rate as it was released.  In the last month, there was a slight dip in the unemployment rate, landing our nation at 9.4 percent – the lowest level since May 2009. Job creation, however, didn’t quite hit the projected forecast with the U.S. adding just 103,000 jobs.  While this is good news that we’re slowly heading in the right direction, there’s no doubt that getting back into solid economic standing requires endurance and perseverance.