Sesame Street and Big Bird sure did get a lot of attention during this year’s presidential debate.  But, did you know that it was this week in 1969 that Sesame Street first debuted?  Some of us here at Sip & Savor grew up watching Oscar the Grouch, Snuffleupagus and Bert and Ernie teach us about numbers, shapes and letters.  The characters were so fun, and the education component was great too!

This got us thinking about how our member companies support bold and innovative consumer education programs.  Like our School Beverage Guidelines and Clear on Calories programs that we so often mention.  As an industry we are delivering more options, fewer calories and clear calorie labels to help consumers make the choices that are right for them and their families.

Thanks for checking in with us!